Managed Service Providers (MSPs), have traditionally relied on the traditional methods of selling–cold calling, door-todoor outreach and the creation of sales teams. In the age of digitalization the old model is beginning to fall apart. It’s unsafe and out of date due to expensive costs, long ramp up times, and limited tenures for sales representatives. MSPs continue to invest heavily on outbound marketing tactics which yields little.
Relying only on sales for building demand is similar to putting the cart before the horse. If you don’t have a steady flow of prospective customers interested in your offerings even the most talented salespeople struggle. That’s why innovative MSPs have shifted on to pay-per click advertising for MSPs an effective method to attract leads who are already searching for what they offer.
What makes PPC so effective for MSPs?
PPC is a fantastic method to reach buyers who are interested in services such as IT outsourcing, managed IT support, and cybersecurity. Instead of cold outreach that is disruptive to people who may not be ready, PPC captures demand as it is happening.
With the correct campaign put in place, MSPs can appear at the top of search engines, in targeted LinkedIn feeds, and even on YouTube videos that are watched by key decision-makers in mid and small-sized companies. This kind of marketing will not only increase the visibility of your business, but it also attracts customers who are likely to convert.
It’s also much simpler to measure the ROI of your investment than traditional sales techniques. Instead of figuring out which calls may bring you to another place, you’ll be able to know exactly which ads are working in the right direction, which keywords are doing well and the exact cost per lead is.
Why Most Campaigns Fail Without the appropriate expertise
An effective PPC campaign involves more than just boosting a Facebook status or selecting a handful of Google Keywords. MSPs have a distinct audience and bringing them to the forefront effectively requires industry-specific expertise. A highly-specialized MSP PPC company can make the difference.
A MSP advertising agency is certified in the following categories:
Speak about business issues such as security threats, undependable support and downtime.
Create ads that are aligned to MSP packages and services.
Create landing pages that turn visitors’ interest into actual enquiries.
PPC campaigns that lack this level of detail could quickly transform into costly tests. When guided properly PPC ads can turn out to be effective growth engines.
It’s better to focus on sales first, and marketing later.
Traditional wisdom of investing in marketing before hiring a team of salespeople is shifting. MSPs are increasingly recognizing that demand generation must be first. If marketing is effective the sales team will be able to spend less time searching and spend more time closing.
PPC is a vital instrument to generate warm leads. It is able to fill the top of the funnel with leads that are warm, which allows the founders and teams to concentrate on delivering value rather than chasing cold prospects. When you see consistent inbound activity, that’s the right time to boost sales team, not prior to.
MSPs are able to expand their business more efficiently and reduce time using this model. The best part is it connects with today’s buyers in the places they are.
Final Thoughts
If your MSP still relies on outdated sales techniques, now is the time to look at the situation and make a new assessment. There is a more sustainable and better way to take a step forward. It starts by reaching out to people who are looking for your solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. A reputable MSP PPC company or MSP marketing agency can help you build steady supply of high-quality leads, and help you free yourself from the worries of cold outreach. Marketing is no longer a luxury, it’s a foundational activity.